Social media
€342.23
Tax included
This Social Media training enables you to master the fundamentals of community management and implement an effective social media strategy. In 22 hours, you will learn how to define operational tactics, build a content plan, master best publishing practices, and use essential tools to manage and grow a community. Composed of 14 modules, videos, and quizzes, this training helps you develop your digital culture and leverage social media effectively.
👉 Audience: beginners, communication professionals, entrepreneurs, community managers, freelancers
👉 Duration: 22 hours
👉 Objective: implement an effective social media strategy
👉 Intended for: anyone wishing to use social media for professional purposes
Description
📱 Understanding and mastering social media
The Social Media training is designed to teach you how to use social platforms in a strategic and professional way. It is intended for anyone who wants to increase their visibility, structure their digital communication, and implement effective actions on social media.
📌 Learning objectives
| Objective | Skills developed |
|---|---|
| Understand the role of a CM | Role of the community manager and community management |
| Build a strategy | Content plan, editorial line, and organization |
| Leverage platforms | Professional use of social media platforms |
🧠 Fundamentals of community management
The training begins with an introduction to the role of a community manager and the evolution of social media.
- Role and responsibilities of the community manager
- Community engagement and management
- Understanding social and digital challenges
🌍 Main social media platforms
You will learn how to use the main social platforms and understand their specific features.
- Facebook, Instagram, and LinkedIn
- YouTube and Twitter
- TikTok, Pinterest, and Snapchat
📊 Behavior and performance analysis
The training helps you analyze user behavior in order to adapt your strategy.
- Key performance indicators (KPIs)
- E-reputation and competitive monitoring
- Building a social media project
🧩 Implementing a social media strategy
A comprehensive module is dedicated to implementing a structured social media strategy.
| Step | Content |
|---|---|
| Strategy | Objectives, targets, and positioning |
| Content creation | Brand content, POEM model |
| Organization | Creation, monitoring, and planning tools |
📣 Social media advertising
The training also covers how to set up advertising campaigns on social media.
- Pinterest Ads
- TikTok Ads
- Snapchat Ads
- Ad creation, targeting, and distribution
❓ Frequently Asked Questions
Yes, it is accessible with no prerequisites and starts from the basics.
The average duration is 22 hours, to be completed at your own pace.
You can choose between two payment methods to access the training:
- One-time payment: pay the full amount at purchase and get immediate access valid for 12 months.
- 12 monthly installments: pay in 12 monthly payments. After 12 months, your subscription switches to automatic monthly renewal, which you can cancel at any time.
In both cases, you get immediate access to the entire training.
Product Details
FL-RS-NT
Specific References
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